We wish all our customers, old & new alike


A Happy New Year.



Our webstore is remaining open.



Happily our online store is still open for all online orders.

Where stock allows we will honour all orders, plus process and despatch the same day.
If your order is urgent we recommend you call us (01749 813044) or email info@aj-s.co.uk


During this time for the safety of our staff and customers we will follow all goverment guidelines.

We trust that 2021 will be better for us all.



Thank you.



We wish all our customers old and new that they keep safe and well during these unprecedented times.

Elinchrom Quadra Action Head (A Head) (20151)

Price: £330.00
Weight: 1.000 Kgs
Code: 20151

The Action head offers the fastest flash duration.

If you want to go with the ELB 400 portable battery flash, you’ll have to choose between 3 flash heads: the Pro, the Action and the HS head.

The Action head offers the fastest flash duration to freeze moving subjects with the normal flash sync shutter speed of your camera (1/200th a second) without the use of Hi-Sync technology. When shooting with a Hasselblad or shooting with a DSLR at the standard sync speed or below, you should use the Action heads.

  • 50 W equivalent daylight balanced and bright LED modelling lamp
  • Super portable, only 0.28 kg
  • Compact size, just 9 x 8 x 11 cm 
  • Interchangeable flash cables
  • Plug-in flashtube
  • Umbrella fitting for EL umbrellas ø 7mm, up to 105 cm diameter
  • Includes a 2.5 m flash cable

Please note: Action heads are not compatible with Hi-Sync photography.

  • Place an order for £480.00 + Buy Elinchrom Quadra Action Head (A Head) (20151) or other a product from our Promo Selection to get free shipping.

 Shipped direct from our supplier – usually held in stock, but please contact us for an accurate ETA

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The Action head offers the fastest flash duration of the three flash heads. At full power on an ELB 400, these heads offers a t0.5 flash duration of 1/2800th second. That fast flash duration can stop motion quite effectively when shooting at the standard flash sync of 1/200th second. 


If you are shooting in low light and want to drag the shutter, i.e. use a slow shutter speed like 1/15th second, but also want to stop the motion of a moving subject, then the Action flash head is the one you want. Keep in mind that this head is not recommended for use with Hi-Sync


A situation where the Action head shines is when shooting with medium-format cameras, which can sync with flash at up to 1/1600th second with no games. For this to work well, a fast flash duration is required. In fact, a flash duration that is shorter than the shutter speed being used is required. So this means that you need a flash duration faster than 1/1600th sec., and this is where the Action head comes in handy. When shooting with a Hasselblad H5D, which can sync up to 1/800th second, the Action head is very useful.


If you are investing in this system, we would suggest getting the Quadra HS head and the Action head. This will offer the best of both worlds, depending on the the situation.


Delivered with:

  • Action Head
  • Head Cable 2.5m (11001)
  • Reflector 13.5cm (26145)
  • Multifunction Cap (25100)
  • Protective Head Cap (25101)
Power:Elinchrom ELB 400 / Quadra Pack (not included)
Colour temp.:5500 °K
Modelling light:LED: 50 W (not dimmable)
Size:9 x 8 x 11 cm
Weight:0.28 kg

Christmas Opening and Postage 2021










Final Postage/Dispatch

Because of the volume of parcels being handled by our couriers we cannot guarantee any next day delivery through December. If your order is urgent please order in a timely manner to ensure delivery on or before the date you require your delivery.


While all parcels are despatched on a next day delivery we will not guarantee any Christmas delivery placed after Friday 18th December. We will not guarantee any next day delivery or timed services during December.


Please note we are closed as of Wednesday 23rd 2020, 5:00pm until 9:30am Monday 4th 2021


Normal postage/dispatch will resume from Monday 4th January 2021


Note: Orders placed through our website from Wednesday 23rd at 3.00pm wont be processed until Monday 4th January 2021.


*We cannot guarantee next-day delivery during December as all couriers networks will be extremely busy. Please also be aware that certain items can't be posted through Royal Mail (including out-of-stock and oversized items). Please call us before placing any last minute orders.


For more information with the above dates, give us a call us on +44 (0) 1749 813044.



Christmas and New Year Holiday Hours
Monday 21st December 2020 - Open
Tuesday 22nd December 2020 - Open
Wednesday 23rd December 2020 - Open
Thursday 24th December 2020 - Closed
Friday 25th December 2020 - Closed
Saturday 26th December 2020 - Closed
Sunday 27th December 202- - Closed
Monday 28th December 2020 - Closed
Tuesday 29th December 2020 - Closed
Wednesday 30th December 2020 - Closed
Thursday 31st December 2020 - Closed
Friday 1st January 2021 - Closed
Saturday 2nd January 2021 - Closed
Sunday 3rd January 2021 - Closed
Monday 4th January 2021 - Normal opening hours resume


2020 has been a very tough year for many of our customers and others within our trade, but happily some sectors and clients still have continued to do strong business despite the challenging year and unprecedented times we have all experienced. So we'd like to take this opportunity to say thank you for all your help and support throughout 2020! We can definitly say that that if it wasn't for the support of our wonderful customer base we would not be here.


From everyone here at AJ's, we wish you a great Christmas and we hope to see you all in the New Year. We wish you all a happy and successful 2021 and trust that the situation improves for us all.


All the best,
Andrew, Hannah, Helen and Alex

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