GDPR
General Data Protection Regulation (GDPR)
AJ’s Photo Video Limited – GDPR Privacy Policy
Effective Date: 02/02/2025
At AJ’s Studio & Camera Supplies ("we", "our", "us"), we value your privacy and are committed to protecting your personal data. This GDPR Privacy Policy outlines how we collect, use, and safeguard your information in compliance with the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR.
1. What Personal Data We Collect
We collect and process different types of personal data, including:
a) Information You Provide Directly
- Name, billing and shipping address, email, and phone number (for order processing).
- Payment information (processed securely via third-party payment providers; we do not store your payment details).
- Contact details provided when reaching out to us via email or website forms.
b) Information We Collect Automatically
- Device Information: IP address, browser type, time zone, and cookies.
- Website Interaction Data: Pages visited, referral source, and user behavior on our site.
- Cookies & Tracking Technologies: Cookies, log files, web beacons, and pixels to enhance user experience (see our Cookie Policy for more details).
2. How We Use Your Personal Data
We use your personal data for the following lawful purposes:
- To process and fulfil your orders, including payment processing and shipping.
- To provide customer support and communicate with you about your orders.
- To detect and prevent fraudulent activity.
- To improve our website and tailor content to user preferences.
- To send marketing communications, if you have opted in (you can unsubscribe anytime).
- To comply with legal and regulatory obligations.
3. Legal Basis for Processing Your Data
Under GDPR, we process personal data under the following legal bases:
- Contractual Necessity: To fulfil our obligations when you make a purchase.
- Legitimate Interests: To improve user experience, prevent fraud, and maintain security.
- Consent: For marketing communications and certain cookies (you can withdraw consent at any time).
- Legal Compliance: When required by law, such as tax or regulatory requirements.
4. How We Share Your Personal Data
We do not sell, rent, or trade your personal data. However, we may share your data with:
- Service Providers: Third-party payment processors, shipping carriers, and analytics providers (e.g., Shopify, Google Analytics).
- Legal Authorities: If required by law or to protect our rights.
- Marketing & Advertising Partners: Only with your consent.
For more information on how Shopify and Google use your data, please see:
- [Shopify Privacy Policy](https://www.shopify.com/legal/privacy)
- [Google Privacy Policy](https://www.google.com/intl/en/policies/privacy/)
5. Your Rights Under GDPR
As a UK or EU resident, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold.
- Right to Rectification: Request corrections to inaccurate or incomplete data.
- Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limited use of your data in certain circumstances.
- Right to Data Portability: Request transfer of your data to another service.
- Right to Object: Object to data processing, including marketing communications.
To exercise your rights, contact us at info@aj-s.co.uk. We will respond within one month as required by law.
6. Data Retention
We retain your personal data only as long as necessary for business purposes or legal compliance. Typically:
- Order information: Retained for at least 6 years (for tax and accounting purposes).
- Marketing communications: Retained until you opt out.
7. Data Security
We take appropriate security measures to protect your personal data from unauthorized access, alteration, or loss. These include encryption, secure servers, and access controls. However, no data transmission is 100% secure.
8. International Data Transfers
Your data may be processed outside of the UK/EU, including in Canada or the USA. We ensure all international transfers comply with GDPR via standard contractual clauses or similar safeguards.
9. Cookies & Tracking Technologies
Our website uses cookies to improve user experience and analytics. You can manage or disable cookies via your browser settings. For more details, see our [Cookie Policy].
10. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated "Effective Date."
11. Contact Information
If you have questions about this policy or your personal data, please contact us:
AJ’s Photo Video Limited
Unit 6A, Old Mill Business Park
Bruton,
Somerset
BA10 0EH, UK
Email: info@aj-s.co.uk
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